Jude Kelly Media Kit

Media kit · TikTok figures for organic videos posted 15 Aug – 12 Sep 2026, as of 14 Sep 2026

Download media kit PDF ↓

Jude Kelly “K Choppa”

Lifestyle · Self-care · Comedy Northampton, UK
About my content

I make lifestyle and self-care content in a comedic, relatable style. Most of my videos run five to eight minutes – which goes against the grain on short-form platforms – and that has built a genuinely invested audience, reflected in strong engagement and reliable performance.

TikTok @judekellyy · 447.5K Instagram @judekellyy · 65.4K Download media kit PDF ↓
Jude Kelly seated at a seafront table in a black T-shirt
Followers447.5KTikTok, Sep 2026
Views2.87M14 organic videos in the last 30 days
Avg per video205KHalf of all videos exceeded 100K
Engagement13.3%Measured against views

Engagement rate = (likes + comments + shares + saves) ÷ views · Paid and boosted videos excluded

6.2 minaverage video length
40%female audience
76.5%aged 18–34
50.4%based in the UK

Top performing content

Last 30 days · no paid boosting · bars scaled to 1M views

Brand work

Selected partnerships
Paid campaign · Jul 2026 Old Spice

Built around the idea that smelling good matters as much as looking good. A paid TikTok advert filmed in a barbershop, later amplified by Old Spice as a boosted YouTube Short, followed by further content filmed on location at Tomorrowland in Belgium alongside my brother Isaac.

Hair health · 7 videos · repeat bookings Scandinavian Biolabs

Hair-health education informed by my professional barbering background, delivered in an engaging, accessible way. Seven videos to date: two three-video packages cross-posted to TikTok and Instagram, and one filmed at the brand's Boots launch event.

Hair loss · UGC for paid ads Voy

Formerly Manual. Expert-led hair-loss content drawing on my barbering background, created as UGC for the brand's paid advertising and run from their own channels.

Recurring partner since Sep 2025 Dola

Integrations built naturally into the story rather than delivered as a straight ad read. A standout example: styling my brother for a date, with the app guiding the outfit, the accessories and a few words of French. Isaac simply had to turn up.

Events: Kiehl's UK Summer Mixer (invited guest) · Scandinavian Biolabs × Boots launch (booked to create content)

Audience

TikTok Analytics · 16 Jul – 13 Sep 2026
Gender
57% male · 40% female · 3% other
Age
76.5% aged 18–34 · 18–24: 39.6% · 25–34: 36.9% · 35–44: 13.3%
Location
50.4% UK · Ireland 5.5% · South Africa 3.3% · Australia 3.2% · US 2.5%
Reach
6M viewers on TikTok in the last 60 days, 2.3M of them new
Instagram
65.4K followers · 526.5K views in the last 30 days

Events & behind the scenes

Jude Kelly styling a client's hair on set in his studio, with a softbox light and SMEASH neon sign
On set in my studio
Jude Kelly in a white shirt holding a fragrance bottle up to camera
Organic product integration, long-form GRWM
Jude Kelly smiling with a guest on the rooftop at dusk, at the Kiehl's UK Summer Mixer
Kiehl's UK Summer Mixer
Jude Kelly in the crowd in front of the Tomorrowland main stage
On location for Old Spice, Tomorrowland

Work with me

Partnership formats

Integrated content is where I deliver the strongest results. When a product is part of the story, it feels authentic to my audience and they keep watching, so it typically outperforms a standard ad read. My fake tan video, an unpaid organic product feature, reached 681.6K views with a 10% like rate.

Rates on request